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Results.
Using metrics to understand what is working and what isn’t will help you build on your success and avoid costly mistakes. If we’re managing any part of your ongoing marketing strategy, we’ll always show you the metrics and share insights so you can make informed decisions.
How We Get Results
Strategize
The first step to getting results is to put together a strategy based on what we know. Then we’ll fill in the blanks with what we suspect based on our experience and best practice.
Implement
Next we implement the strategy. Check out our processes page to learn more about how this works. Getting results takes more than just an idea, you have to put it into action!
Listen & Respond
What worked and what can we improve to get you even better results? We’ll use this information to update the strategy and adjust implementation.
What We Measure
There is a lot that goes into listening to your customers and understanding what they want and need. Keeping an eye on how they respond to your content is an important part of understanding if it’s resonating with them.
VIEWS
This is a simple, but important metric. At the end of the day, the more interested people who see your ad, post, email, or website, the better.
CLICKS
It’s one thing to see something and another to take action by clicking. This number is generally smaller than your views number.
SUBSCRIBERS
If email is generating revenue for you, then growing your email list should be a top priority. This category also includes social media followers!
PROFITS
The ultimate marketing goal for most businesses is increased profits. Keeping an eye on the relevant metrics will help you stay on track for increasing your overall profits.
Keeping track of the results of your marketing efforts can be overwhelming. But it’s one of the most important things you can do. Whether you decide to work with us or with another company, make sure you’re seeing the results on a consistent basis, and asking questions if you don’t understand! If you aren’t getting the results you want, we are here to help! Tell us about your business goals and let us help you get there.