user, Author at Impossible Pink • Page 2 of 4

The Name Matters

Posted by user | Jun 18, 2020 | Featured, Positioning |

What’s in a Name? According to Al Ries & Jack Trout, a lot! A good name should describe the...

Posted by user | Feb 5, 2019 | Positioning |

It’s easy to see that most product categories are over-saturated in today’s market. So is it even...

Posted by user | Jun 28, 2018 | Everybody Writes |

Remember the five-paragraph essay? Introduction, paragraph one, paragraph two, paragraph three,...

Posted by user | Jun 13, 2018 | Positioning |

Following with a me-too approach won’t beat the competition. Example: In 2014 Honda began selling...

Posted by user | May 30, 2018 | Positioning |

So, if you are the #1 brand what do you do now? First: Remember, a successful company is built on...