Sometimes a Product Line is Just what You Need
There are times when creating product lines (instead of individually branded and positioned...
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Should You Extend Your Product into a Product Line?
If you have (or hope to have) a product whose name has replaced the generic name, don’t try to...
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Choosing the Best Name for Your New Product
No matter how successful your product or brand name is, don’t reuse it for new products you are...
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A Mindset for Creating Great Content
Content marketing has become essential for a lot of businesses. But if you’re not careful your...
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N.U.I. (Never Use Initials)
When can you use initials instead of your long company name? Never. N.U.I. (Never Use Initials)....
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