A Mindset for Creating Great Content

Content marketing has become essential for a lot of businesses. But if you’re not careful your communication can get obnoxious or boring.

Mindset is the key to avoiding this.

Having permission to talk to someone, actually having their attention, is a privilege. Always remember this so you don’t waste your opportunity.

Put your audience first. Start with empathy. Keep it enjoyable. Make it useful. Don’t over complicate things. And never forget how significant it is that someone is listening.

“Every bit of content you create should be to please the customer or prospect—not your boss or client.”

— Ann Handley

Find our more about the right mindset for great content creation in Ann Handley’s book Everybody Writes.

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Handley, Ann. Everybody writes: your go-to guide to creating ridiculously good content. Hoboken, NJ: Wiley, 2014. Print.