Getting Quality Content

Marketing theory is not for everyone. If you’d rather just have a few practical tips for getting things done, Ann Handley’s Everybody Writes is just that.

In our world of tweeting, blogging, facebook, and Instagram everyone has become their own publisher. And, Handley has styled Everybody Writes as a go-to guide for improving.

She starts with a simple equation for developing quality content:

Utility x Inspiration x Empathy = Quality Content

• Utility: clearly helpful
• Inspiration: Inspired by facts or creativity
• Empathy: Viewing the world through the eyes of your reader

“Utility x Inspiration x Empathy = Quality Content”

— Ann Handley

If you’d like to read more, you can find Everybody Writes on Amazon.

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Handley, Ann. Everybody writes: your go-to guide to creating ridiculously good content. Hoboken, NJ: Wiley, 2014. Print.