Traditional Marketing

I never read forwards, but given how little I knew about marketing it seemed like the place to start. Surprise, the forward to Al Ries and Jack Trout’s Positioning: The Battle for Your Mind was worth the read. It dices out an elementary vocabulary and framework for marketing theory – an excellent place to start for the marketing novice.

The Traditional 4 Ps of Marketing:

• Product
• Place
• Price
• Promotion

The P that connects and guides the Traditional 4: Positioning

Where to start?

1. Research to divide the market into Segments
2. Select one Segment
3. Determine a Position from which to target your Segment

Want to know more? Positioning: The Battle for Your Mind is available on Amazon.

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Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. New York: McGraw-Hill, 1986. Print.